Blog
Growth ideas for SaaS founders
Practical writing on affiliate programs, customer referrals, and running reward programs the simple way.
How to track affiliate sales: attribution, cookies, and Stripe
Reliable affiliate tracking is three jobs, not one — attribute the click, confirm the paid conversion, and calculate the commission. Here is how to do all three without babysitting a spreadsheet.
7 low-cost growth channels for bootstrapped SaaS in 2026
Seven growth channels a bootstrapped SaaS can run on time and goodwill instead of ad budget — and how to pick the two worth starting with.
A founder's starter playbook for SaaS SEO
A practical, no-jargon SEO starter plan for founders who don't have a marketing team.
How to promote your referral program so customers actually share it
Most referral programs don't fail on the reward — they fail because customers never see them. Here's how to promote your referral program so it actually gets shared.
How to onboard affiliates so they actually make a first sale
Recruiting a partner is the easy part. Here is the affiliate onboarding sequence that turns a fresh signup into an affiliate who actually sends you customers.
How to recruit affiliates for your SaaS: finding your first 10 partners
A program with no partners is just a settings page. Here is the recruiting playbook to go from an empty dashboard to your first ten active affiliates.
Does Stripe Have a Built-in Affiliate Program? The Honest Answer
Short answer: no, Stripe has no built-in affiliate program. Longer answer: Stripe gives you everything you need to run one reliably.
Referral vs. affiliate program: which should your SaaS launch first?
Confuse a referral program with an affiliate program and you will recruit the wrong people and pay the wrong reward — here is how to tell them apart and pick your first move.
How to pay affiliates: payout methods, timing, and taxes
Here is how to pick a payout method, protect yourself with a holding period, and stay clean on taxes when you pay affiliates.